Popular social media platform TikTok had over 30 million users in Turkey. Our goal was to show everyone that TikTok is not just for entertainment; it has countless beneficial contents on thousands of topics, from art to sports, culture to travel, technology to parenting tips.
To achieve this, we prepared the "TikTok Helps You Out" (TikTok #FaydasıÇok) campaign. In our commercials, we depicted moments where unexpected characters amazed everyone with the knowledge they learned from TikTok.
#DentFix
One of the protagonists in our films was Sertab Erener, who was the winner of the 2003 Eurovision Song Contest. She has been an iconic singer for Turkish people since the 90s and is also a composer and writer.
#BabyCalming
#ChoppingOnions
#In-Apps
We also tailored 4 in-app films about the security features and the usefulness of the search bar on TikTok.
Client: TikTok
Client Team: Mehmet Özdoğan, Zeynep Gorman, Maya Mohtar, Leyla Dilber
Advertising Agency: Tribal Worldwide İstanbul
Creative Chairman: Arda Erdik
Vice President & Executive Creative Director: Başar Bellisan
Creative Leader: İsmail Anıl Güzeliş, Yiğit Tümer
Creative Team: Hakan Yılmaz, Deniz Şencan, Doğa Er, Başak Altan, Mehmet Akyol
Managing Partner & Chief Business Officer: Emir Medina
Account Director: Buse Sokullu
Account Supervisor: Çağrı Budak, Nida Şenler
Socail Media Team: Ömür Mert Koçdoğan, Kutay Çavuşoğlu, Benay Serteser
Strategic Planning Director: Ceren Şehitoğlu
Strategic Planner: Göktuğ Yurt, Kaan Arslan
CEO (Profilm): Gülengül Soytürk
Producer (Profilm): Ümit Bak
Agency Producer (Profilm): Zeynep Tanyeli
Production: Norr Production&Co.
Director: Can Pehlivanlı
Production Team: -
Post-Production: İMAJ
Music: Persenk
2023 / İSTANBUL / TURKEY
Production: Norr Production&Co.
Director: Can Pehlivanlı
Production Team: -
Post-Production: İMAJ
Music: Persenk
2023 / İSTANBUL / TURKEY
